Signal Direct Marketing Collateral
Signal Direct is an innovative financial product bundle. It was designed to entice a younger and more diverse demographic. This was my first major branding project with Signal Financial FCU. I used angled shapes to frame the images and to invoke a forward-pointing arrow, signifying financial progression. The marketing pieces (which included posters, direct mailers, web ads and social media graphics) were well-received and resulted in hundreds of new memberships at the credit union.
Signal Premium Marketing Collateral
Signal Premium is our top-of-the-line financial product bundle targeted at an older demographic. Again, I used shapes to suggest an arrow to keep branding consistency. The marketing materials included posters for the branches, web ads, social media graphics, and direct mailers. The launch of this campaign coincided with the opening of a new branch in an area that had older residents. The product was a hit!
